Please join us for A Gala Wine Tasting & Latino Art Fundraiser With a
Connoisseur Tequila Tasting Bar.

Bringing Napa & Sonoma To Silicon Valley
Also Featuring Local Boutique Vintners

A fundraising event for the following community organizations: · Alum Rock Youth Mariachi Program · Latino-Latina Role Model Conference · Rotaplast Children’s Medical Program · Teatro Vision

WHEN: July  29,  2010,  6:30PM
WHERE: History  San  Jose,  Kelley  Park
Enjoy gourmet appetizers and desserts.

Music by Cafecito to set the mood.

$75  /  person;  $135  /  couple

To  purchase  tickets  and  for  more  information  visit
Sabor del Valle

Hope to see you there!

Thank you CHispPA Members for  all for your continued dedication and commitment to the work and mission of CHispPA, your continued support is greatly appreciated by us and our community.  We look forward to making BIG things of significant impact happening in 2010 with your collaboration.

CHispPA spreads Holiday Cheer
A Note from our Chairman… Alex Ontiveros

I’m also reporting out on the CET Holiday Gift Basket/Gift Card we awarded to the Rodriguez family. It was truly a moving experience and I wish that you all could have been there with me. The sincere gratitude that these recipients felt was so genuine and almost beyond description. I want to thank you all again for your support in making this $100 Target “gift card” gift a reality for this family.

CET was also fortunate enough to have Greg and the rest of his branch staff adopt another family. Greg and one of his staff presented a Christmas tree, ornaments, a wrapped gift for the family’s daughter and a $30 gift card to Safeway.  The man that accepted these gifts for his family was so grateful and choked up that he couldn’t even get the words out to thank Greg and his staff that it event got us all choked up as well.

Once again it was a truly moving experience and maybe we can make this a CHispPA tradition during the holidays, not necessarily at CET but with some local non-profits.

Alex

Make it Happen in 2010
We need your support in 2010 to continue to serve our members and our Community, we urge everyone to participate and be active in all of our upcoming Events. We are working hard to put our event schedule together for 2010, if any member has any ideas or suggestions, we’d love to hear from you!

From Everyone at CHispPA wishing you and your family a very Merry Christmas and Happy New year!

This Spotlight is on current Member Mitch Posada

Mitch Posada is on sabbatical in Chicago working with Café Media to deliver on a comprehensive digital growth strategy including el Cafecito newsletter, CafeMagazine.com, and social media for Café.

Café Media is an emerging Latino Media Upstart Celebrating its first anniversary.
At a time when most print publications are struggling and closing down, one young Latino media company is proving the naysayers wrong. Café Media celebrates its one year anniversary by launching a new website, increasing its social networking presence and fostering innovative partnerships with brand marketers to reach the fastest growing segment of the U.S. population.

“Our one year anniversary is a testament to the fact that content is king. Culturally-relevant content has proven to be the most powerful way to establish credibility in the Latino community,” asserts Julian Posada, founder and president of Cafe Media. Posada, former general manager of Hoy (Chicago Tribune daily Spanish-language newspaper), took a bold risk in October 2008 to form Café Media to cater to the needs and interests of acculturated Hispanics.

Award-winning, Café Media launched the first issue of its bi-monthly English-language magazine, featuring Freddy Rodriguez on the cover, in October 2008. Since then the magazine has not shied away from covering those stories that are unique and often over-looked by other Hispanic publications. Since its launch, Café Media has expanded its offerings to include: Cafemagazine.com (website), El Cafecito (weekly e-newsletter), Café Experience (boutique marketing events) and social media (Facebook, Twitter, Digg, Flickr, Bebo).

Weathering the economic recession has not been easy. But in the past year, Cafe Media forged innovative partnerships with key marketers and brands, such as Diageo, National City PNC, Verizon Wireless and National Louis University.

Although Café Media has reached important milestones, the mission continues to be one of showing how complex, dynamic and unique its target market audience truly is. There is room for both English-language and Spanish-language media products, but the dominant media force of the future will be English-language.

Café Media started as a regional company in Chicago, but now the magazine and website have a significant national presence in the top five Hispanic markets. This has happened virally, without advertising or PR.

In the coming year, Café Media will expand its reach through its digital and social platforms. Expect Café Media to deliver more original online content, in addition to multimedia projects, featured bloggers and opportunities to develop interactive relationships with the most lucrative target market for businesses to grow market share and strength.

INDUSTRY LEADERS SAY…
“I have become a real fan of this magazine because I find its approach, content, design and purpose THE most insightful and appropriate for the acculturated Latino… I sincerely feel that Café may have cracked the code.” ~Alex Lopez Negrete, President of Lopez Negrete

“Unlike other options partnering with Café Media has allowed Diageo to connect with acculturated Latinos on multiple platforms at once. We are looking to continue and grow our relationship with Café Media in the future”. ~Luis Rosado, Director of Marketing, Diageo North America

“Café Media is exactly the partner that has been missing to target the more affluent acculturated Latinos we seek”. ~Bruce Lines, Regional VP, National City (PNC)
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ABOUT CAFÉ MEDIA
Café Media is a multi-platform media company dedicated to exploring the contemporary Latino lifestyle by creating and delivering original, culturally relevant, English-language content to acculturated Latinos. Café Media platforms include: Cafemagazine.com (website), El Cafecito (weekly e-newsletter), Café Experience (boutique marketing events) and social media (Facebook, Twitter, Digg, Flickr, Myspace, Bebo).

RELATED LINKS
Latino lifestyle mag celebrates first birthday

Hispanic Creative Advertising Awards

Just a reminder to vote for Alex as the top nominee in the Civic Leadership category, Most Influential Latin@s of Silicon Valley! Voting ends on Thursday, May 27 at 6:00 pm. Please tell everyone you know to vote for Alex!

Vote at: http://vivamacsa.ipower.com/

The top one honoree in each category will be announced at MACSA’s Que Viva fundraiser on Saturday, June 27th at the Mexican Heritage Plaza. You can also find out more information about Alex and his accomplishments on his website: http://aontiveros.com